Apple finally rolled up its AI sleeves — and Tim Cook is stepping down
At WWDC 2026, Siri got real conversation, Apple teamed up with Google and Nvidia for the heavy lifting, and Tim Cook announced he'll leave in September.
For years the joke wrote itself: Siri is the assistant that understands everything except what you actually asked. At this year’s WWDC, Apple decided to retire the punchline.
The headliner was a revamped Siri that can hold a proper back-and-forth conversation. In a demo, it checked concert dates, set a reminder to buy tickets, and even mapped the route to pick up a friend along the way. It’s the leap a lot of people were waiting for — and one rivals made a while ago. Apple set out the next generation of Apple Intelligence and Siri AI in its own WWDC release, and the step after that had been reported days earlier: the iPhone will let you choose who answers, between ChatGPT, Gemini and Claude.
Apple asking for help (and that’s fine)
The most telling part was backstage. Apple admitted its most powerful cloud model runs on Nvidia GPUs and that it’s extending its “Private Cloud Compute” beyond its own data centers, leaning on Google Cloud too. In other words: the company that loves doing everything in-house realised that in the AI race, it’s better to show up with company.
And the goodbye
Hanging over all of it is a change Apple had already announced back in April: Tim Cook, chief executive since 2011, becomes executive chairman of the board and hands the job to John Ternus on 1 September, in a succession the board approved unanimously. End of an era. For the rest of us — including anyone using an iPhone here in Portugal — the practical translation is simple: phones from the iPhone 11 onward get the update, with photos opening 70% faster and AirDrop 80% quicker. Small everyday luxuries.
By Oliver Grant
Image: Apple